Our Services

Market Engineering applies engineering principles to innovation of businesses, products, projects, and markets.

Strategic Pre-Planning™: (Leadership, Identity, Integrated Strategy, Integrated Character) More at Strategic Pre-Planning.
For business: Identity – Who we are and want to be. Strategy: Where we want to go and how we intend to get there. Culture: How we intend to behave.
For product: Identity – What we want it to become.
Always: Developed through facilitated decision making with qualified teams.
Pre-Planning accelerates planning by developing answers to questions that must be resolved in plans.

Adaptive Planning™: (Management, ownership) More at Adaptive Planning.
Pre-Planning characterizes the summit to be reached. Planning defines the path to that summit.
Our plans are complete, agile, scalable, multi-level (when required), and own-able by those who will implement.
Our plans enable change while maintaining focus and progress.

Precise Performance™: (Execution) More at Precise Performance
Planning writes the map; performance applies expertise, experience, processes, and resources to get the job done.
Productivity means both doing the right things and doing them right. A shared vision drives both.
Market Engineering offers performance services in innovation, branding, tactical marketing, change leadership, technology transfer, and market launches.

We serve senior management, functional management, and project management. We help you to define, design, develop, and launch businesses, products, strategies, and brands.

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Wealth Creation
and the Lumpy Wheel

Rounding your wheel means recognizing required excellence (wheel spokes), then developing internal strengths or contracting qualified resources. Weakness (a short spoke) leads to wasted opportunities and wasted efforts, and possible failure in the face of competition and the pace of change.

Keys to wealth creation: Success demands durable strengths in ...

Innovation: Wealth creation through ongoing customer satisfaction. Reduction of ideas to practical use, for the first time anywhere, that deliver compelling value to customers. Purposeful renewal of businesses, strategies, processes, products, and services.
Branding: Wealth creation by growing brand equity. Choice of value promises, then visible market commitment to those specific promises. Requires brand visioning, strategy, and marketing communications.
Marketing: Wealth creation through focus on value. Making and keeping satisfied customers, over time, at a profit, in a competitive environment. Strategic marketing at business level. Product marketing at product level. Tactical marketing for persuasion through communication. Market research for knowledge acquisition.
Technology Transfer: Wealth creation through the movement of technology.
Market Launch: Wealth creation through market impact. Introduction implementation of an integrated launch strategy.

True corporate strengths: Each of those wheel spokes includes at least …

Leadership: Change focus through shared visions.
Strategy: Focus on long term goals by reaching plan-year objectives through conscious integration of all required strategies, tactics, and resources.
Management: Focus on achieving strategic directions through best processes and most effective use of resources.
Ownership: Acceptance of delegated responsibilities through buy-in to goals and strategies.
Performance: Implementation on time, in budget, and at required quality.
Culture: Shared commitments to vision, values, and operating principles that show up in both words and behaviors.

Is your wheel round?

Do you need help finding out?