Rich Visioning™
Strategic Pre-Planning     

Imagine for a moment. You've been contracted to build a bridge. What is your first step? Start buying steel and rivets? Not likely. No, you'd do homework first. You'd accelerate development by taking time to engineer your bridge. You'd develop a rich, detailed vision of the finished span, then lay out a plan for turning vision into reality. You'd speed overall construction with a foundation of logical pre-planning homework.

Rich Visioning™: Our job in business is to create durable wealth. That takes conscious decision making at levels of companies, markets, products, and strategies. Building such visions amounts to logical, engineering-like homework to be done before building bridges to customers and investors.

Rich Visioning asks and answers questions core to business success. Visioning discovers and tests assumptions, enabling conscious decisions. Visioning finds both strengths and weaknesses, delivering leverage. Visioning makes critical decisions, putting us in control.

Rich Visioning is to business what engineering is to architecture.

Rich Visioning is strategic pre-planning at business, product, and project levels.

The Strategic Sequence: Rich Visioning is the logical first step in business or product development. Use these links to learn more about the other steps.

Strategic Pre-Planning: A suite of collaborative decision processes. Rich Visioning™ defines, designs, and accelerates planning and development of businesses, products, and marketplace image.

Adaptive Planning: A modular approach to planning. Enables change in response to internal and external conditions while maintaining focus and progress at business, product, and project levels.

Precise Performance: Focused execution of strategies and tactics. Work that directly supports plan objectives.

Market Engineering offers Rich Visioning services as strategic pre-planning homework that accelerates subsequent planning and implementation. Visioning is typically done in one or more team brainstorming sessions followed by synthesis of ideas, report development, and presentation of results.

Brand Rich Vision: A multi-faceted description (strategic identity) as the basis for definition/design of business entities and for development of desired marketplace image. Simultaneously develops success criteria and a rich, strong, durable, and marketable brand.

Applies to companies, businesses, divisions, functions (e.g., customer service), teams, products, services, projects, technologies, events, strategies, and management initiatives. (Often known by the entity, as in "Product Rich Vision".)
Topic headings for brainstorming include business or technical focus, customers, needs, benefits, uniqueness, position (desired perceptions), mission, and name.

Operations Rich Vision: Clear, explicit choices of long term goals, plan-year objectives, and a suite of tightly linked strategies (an integrated strategy) for reaching the objectives within resource constraints.

Applies to companies, businesses, divisions, functions, teams, projects, events, and strategies.

Corporate Rich Vision: The combination of Brand Rich Visioning, Operations Rich Visioning, and Culture Rich Visioning. This addresses the three core questions: Who are we and who do we want to be? Where do we want to go? How do we intend to get there?

Applies to companies, businesses, and teams of all sizes.

Initiative Rich Vision: The combination of Brand Rich Visioning and Operations Rich Visioning for a change initiative. A substantial change process can be run like a business, with "customers" both inside and outside the company.

Applies to process introduction, re-engineering, process change, culture change, re-positioning (re-branding), product launch, downsizing, and more.

Market Rich Vision: The combination of market research to gather information and synthesis of knowledge to develop rich descriptions of market opportunities and barriers. A foundation for serving customers based on who they are, what they need, and how they do or could meet those needs.

Applies to business-to-business markets, consumer markets, internal markets (e.g., R&D serving other parts of a company), and technology transfer markets (e.g., R&D in one company licensing technologies to another company).

Communications Rich Vision: Engineering of communications prior to drafting or layout. That is, making conscious, proactive choices of target goals (the audience), task goals (desired results), specific focus (e.g., decision makers), key messages, and how the brand will be presented.

Applies to any communication, from a business letter to a major trade-show exhibit. Communications Rich Visioning is done as part of communications Adaptive Planning.

Wealth Creation: Through Rich Visioning, Market Engineering accelerates your corporate decision making and, therefore, your business performance. Business pre-planning delivers the power of clear, actionable directions for your company.

Because Rich Visions are developed in brainstorming sessions, you maintain control over your decisions. Market Engineering brings both questions and abilities to draw out profound answers. You bring your experience and intentions. Together, we build foundations for identities, brands, strategies, products, businesses, profits, and durable wealth.

Contact us soon. We look forward to working with you.