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What if you could expand Market Engineering® Businesses Innovation isn’t easy. Integrating expertise and cultures presents a wide variety of challenges. Market Engineering supports innovation through three interrelated businesses under a corporate umbrella. The parent company is now 25 years old. We serve our markets via several esources. Market Engineering, Inc.(this site) delivers consulting services on innovation, strategic marketing, and branding. See our list of consulting clients, their stories, and technologies so far, using the main menu. Innopinions blog to join a worldwide dialog on innovation. InnovatorsEdge and its blog, InnovationToolKits are focused on delivery and use of Strategic Pre-Planning© innovation ToolKits. The "Edge" is a commercial site for licensing practical ToolKits for accelerating innovation and reducing risk of failed launches of businesses and products. InnoSearchColorado and its blog ColoradoInnovators honors innovative companies in Colorado. Those “innovators” may register with InnoSearch, post a searchable corporate profile, post job openings in Colorado, and ColoradoInnovationNewsletter is a stand-alone blog supporting innovators worldwide with monthly perspectives on elements of innovation. Gary Lundquist is an innovation catalyst, consultant in strategic and product marketing, developer of Strategic Pre-Planning™ toolkits, author, and speaker. Reach him via the blog of your choice. For latest news, see us on Facebook "QuickViews" Core concepts for each business and blog. ________________________________________ Market Engineering® Strategic Business Leadership Energizing Innovation™ QuickView: Innovation is best energized by clear value promises, whether for inventions, products, or businesses. We help business-to-business teams define and exploit opportunities for innovation. Logical homework then delivers better business decisions, greater brand equity, and consistent improvement in the time, risks, and costs of reaching business objectives. We are structured, led, and managed to consistently increase the win-win value of relationships with customers and influencers in our markets. ___________________________________________ “Market Engineering helped us define our goals and desired position in the marketplace. We can now be more productive, competitive, and efficient. Decisions can be made at all levels with confidence. Our investment will easily pay off in hedging unproductive actions. Market Engineering is a must for any company that wants to stay ahead in a competitive market.” Diane Taylor, Director, Green Mountain Geophysics Innopinions™ A blog on language of innovation and marketing. Quick View: Most business professionals have good ideas about what innovation is and how it works. On the other hand, we don’t all have the same ideas. How marvelous! Sharing opinions helps each of us grow our perspectives, add to our knowledge, and improve our abilities to actually perform innovation. Innopinions is the only blog on the language of innovation. ___________________________________________ “Our company experienced a 100% increase in sales volume in the year following our initial work with Dr. Lundquist. Less tangible benefits include better corporate focus, more effective communication with clients, and a marketing plan framework we use on an ongoing basis. Dr. Lundquist helped make us a value-driven rather than a product-driven company.” Rolf D. Wenzel, Vice President, PowerProbe ___________________________________________ Innovators’ Edge™ Pre-Planning™ ToolKits The Power of Vision™
Quick View: The “Edge” develops Strategic Pre-Planning ToolKits and licenses them to innovators worldwide. These proven processes are integrated systems. ToolBook clarifies process. Facilitator’s Guide integrates processes. Report templates document results and simplify presentation and review. Examples demonstrate decision synthesis. The value impact goes beyond product, business, and culture to include team building, decision making, branding, project launch, product launch, internal communications, and marketing communications. More at www.InnovatorsEdge. Com. ___________________________________________ “Your approach to strategic marketing is very clear, and most importantly useful to us in running our business on a day-to-day basis." Doug McKinnon, Venture Capitalist, Alberta Opportunity Company. ___________________________________________
InnovationToolKits.com™ Quick View: Effective innovation is the power to change your world, at a profit. Proven processes for innovation of businesses and products empower teams and whole companies. Market Engineering Toolkits are polished for use by other innovation leaders. ToolBook for process clarity. Facilitator’s Guide for integrating processes. Report templates for documentation and presentation. Examples and recommendations to enable decision synthesis. Impact goes beyond product, business, and culture to include team building, decision making, branding, project launch, product launch, internal communications, and marketing communications. ___________________________________________
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InnoSearch™ Colorado
Quick View: Innovation isn’t easy. It takes invention, commercialization, and cross-functional talent. “Innovators” are teams, businesses, or companies - not individuals. Innovators seldom have all required team members on staff, so they outsource some steps to other businesses. That is, most innovators employ in-house talent and contract resources. InnoSearch helps keep innovation jobs in Colorado.
We call it Instate Outsourcing™. If outsourcers and contractors work together through InnoSearch, we can create hundreds of instate business opportunities every year while also developing a cohesive regional Community of Innovation. ___________________________________________ "You managed to force our entire group to focus on difficult and important issues. Results are remarkably effective in terms of eliciting customer preference." Dave Schwartz, Vice President, EDCON, Inc. ___________________________________________
ColoradoInnovators.com (A Blog that recognizes Colorado Innovators)
Quick View: We honor five Colorado Innovators, twice a week, randomly selected from our Colorado 1000. Each posting provides formal company name, website URL, and a brief description of the products and/or services offered. > We also honor a professional association each week that supports innovation in Colorado. From time to time, we share information on other innovation resources in Colorado. Any visitor can visit InnoSearch to access that information at any time. ___________________________________________
Findings informative, insights useful, style captivating.” Sue Morgan, Colorado Advanced Technology Institute __________________________________________ Colorado Innovation Newsletter™ Practical, Actionable Knowledge The Essence of Innovation Serving innovators worldwide Crucial business decisions depend on accuracy of concepts. Innovation is today’s business buzzword, yet many equate this primary corporate strategy with creativity or invention. Brands are the single most valuable asset of any business, yet executives mistake it for product naming. The disciplines of marketing logically define, design, and empower the business, yet not when marketing is understood as websites, brochures, and trade shows. These newsletters deliver clarity around the world that is that is needed by every innovative business. ___________________________________________ "Gary Lundquist came to this assignment armed with material and ideas and led us through two full days of animated and focused discussion. There was complete consensus among those who attended that the time was well spent. Jim Hornsby, President, Western Atlas Software.
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