The pace of change is increasing.  You know that.  You can feel it in your gut. Hesitation hurts momentum, yet choosing the right options aren’t easy.  You know that.  It’s your job. Working faster means building a foundation for speed, from strategic decision making to detailed implementation.  It can be overwhelming. At Market Engineering, we accelerate innovation and brand equity by engineering businesses, products, strategies, and launches. Acceleration means focusing resources on doing the right things and doing them right.  The opposite is tactical waste and inefficiency. Innovation means reduction of an idea to product in use, for the first time anywhere, that delivers persuasive value to customers.  (“Products” may be businesses.)  Innovation is the primary corporate strategy for wealth creation.

Brand equity is the result of market acceptance of corporate and product value propositions.  Brand equity delivers greater cash flow, faster cash flow, reliable cash flow, lower  costs of sales, lower cost of capital, higher share value.

Engineering involves steps from strategic visioning, through strategy and planning, to design of tactical performance.

This website is designed for you.  It is content rich, both in its knowledge-areas and in download-able articles and book excerpts.  Please use the accumulated knowledge to improve your own innovation, branding, and personal confidence. 

For direct help, contact us for proven services based on practical, street-wise business tools.  

We serve business-to-business high-tech organizations.  We serve commercial companies, R&D labs in industry and government, and professional associations.  We would love to serve you.

Focus: 

Innovation:  Companies create wealth, in large part, by reducing ideas to practice before anyone else does.  “Reducing to practice” covers the domains of R&D, product development, portfolio and pipeline management, product marketing, and product launch.

A better perspective is that companies create wealth by making and keeping satisfied customers, at a profit, over time, in a competitive environment.  From that view, innovation is one core strategy, but not a complete integrated strategy.  Market Engineering adds extra components to innovation, including strong customer focus, competitiveness, profit orientation, and especially brand definition and development.

We work with innovators to create powerful visions of end businesses and products and to propose ideas for funding to internal management or external sources of funding.  We help develop integrated innovation strategies, and gain ongoing buy-in to the innovation as it matures.

We work with management to develop corporate innovation strategies, cultures of innovation, and powerful innovation processes.

Our clients include the  Amoco, Bureau of Mines, Chevron, US Army, British Petroleum, and NASA.

Marketing:  The only truly durable source of wealth in a company (or lab) lies in its market relationships as measured by brand equity.  Maximizing ROI means building win-win relationships with customers, allies, suppliers, distributors, investors, and analysts.

Products, launches, marketing, and sales are all strategies for building relationships.  Strategic marketing defines companies and corporate brands.  Product marketing does the same for products, services, facilities, and events.  Tactical marketing builds communications and initiates contact.  Sales gains commitments to buy.

We lead teams that define, design, and develop businesses, products, and brands.  We specialize in strategic and product marketing, especially at innovation stage. 

Clients include:  Paradigm, NAVSYS, PowerProbe, CollabraTec, and EDCON, and APTEK.

Services:  We accelerate business performance with leadership, strategy, and marketing applied to management, innovation, launch, and branding.

Strategic Pre-Planning:  A suite of collaborative decision processes.  Rich Visioning™ defines, designs, and accelerates planning and development of businesses, products, and marketplace image.

Adaptive Planning:  A modular approach to planning.  Adaptive planning enables change in response to internal / external conditions while maintaining focus and progress at business, product, and project levels.

Precise Performance:  Focused execution of strategies and tactics.  Precise Performance is the tactical work needed to reach objectives, done with excellence.

Clients not mentioned above include:  Reid Crowther, Chevron, ICCE Technologies, WhiteStar, and the US Navy.

Speaking:  We speak to leaders and those who want to become leaders in business, innovation, marketing, and life.  Our programs include powerful keynotes that motivate change, classic plenaries with lots of take-home value, and practical workshops that deliver both detail and hands-on experience

Clients not mentioned above include:  Avaya, Tri-State Electric, IDEX, Sandia, Rockwell, CIA, OPM, and the US Air Force.

Books:  We write for practitioners – those who want to grow at levels of mindset, comprehension, strategy, process, and street-smart skills.  Our books and articles help readers accelerate performance, productivity, and ROI of innovation, marketing, technology transfer, and sales.

Books include:  Marketing For Survival, Technology and the Agents of Change, and The Marketing Touch.